In their early teens and 20s, Gen Z is coming of age in an era marked by instability, polarization, and globalization. As this demographic becomes more powerful economically, traditional brands will decline as they become less relevant to Gen Z lifestyle choices.
This new era of young people has grown up in an unprecedented time of technological innovation and is arguably more tech-savvy than any other generation in history.
In celebration of Gen Z, Yubo recently launched a new brand campaign. The I Love Yubo feature campaign seeks to deepen the relationship between Yubo and its millennial customers.
Yubo is an app that embraces the values of Generation Z users. The app creates a social network for teenagers that encourages kindness and respect.
It is a bilingual social network that lets users and creators speak their language online. It is an international app for Latin America, with many more countries coming in the next few years.
The app does not have chatrooms or message boards. Instead, its users can post text, photos, and videos on their profiles with permission settings ranging from “private” to “public.”
It connects teenagers through social aspects and the ability to post links and images. The first step for connecting with its users is setting up a profile. Users can then follow, like, and comment on other users’ posts. Users can also share their posts with the app.
Some companies have set up more sophisticated profiles on Yubo that benefit the business and connect them with future customers.